It’s Your Brand. Hear It Roar.
Music is unrivaled in its power to deliver emotional potency and deep resonance. It commands attention, arouses intrigue, conveys authenticity and engenders engagement. This is why when sound is aligned to brand, message effectiveness increases by as much as 60-percent.*
The power of music and sound transcends language, culture and all things visual, which makes sonic branding a significant part of an effective marketing strategy. It pays off too, as sonic branding signatures can be more recognizable than company logos or even spokespeople.
The process of distilling your brand into a few seconds of sound is equal parts art and science – and is our forte.
We’ve made the process of investing in your brand’s sonic identity simple with three different offerings, based on your needs… or even how quickly you want to roll-out a sonic identity across your portfolio of brand assets.
Start with a sonic logo – an audio brand signature that conveys meaning and personality and heightens recognition. Your sonic logo is unique and exclusive to your brand, reflecting its essence and attributes.
As an example, we created a sonic logo for a brand that’s thoughtful, sophisticated and joyful. Here is what we came up with:
Add to your Sonic Logo with a Sonic Signature, a more elaborate and longer version of your Sonic Logo that adds richness and depth and starts creating a musical brand story.
The goal of your Sonic Signature is to establish a consistent, identifiable auditory footprint for your brand with one concrete application of your choice (hold music, a conference theme, commercial spots, website splash page, etc.)
The Signature also serves as an internal reference and guidance for any musical interaction points with your target audience.
Referring to the previous Sonic Logo, we developed the following Sonic Signature:
Your Sonic Identity is a complete audio ecosystem of assets that include your Sonic Logo and Sonic Signature and articulates your bespoke sound + music strategy and applications in a manual of Sonic Identity Branding Guidelines.
The manual is perfect for use by your internal marketing team, investor relations, partners, ad agencies, PR firms and other brand collaborators and makes clear how to consistently use and incorporate your brand’s musical footprint throughout all of your communication touch points.
OJC will also, for a period of two (2) years, commit to composing and producing any type of audio content needed to extend your Sonic Identity, no matter the application – for example, music for promotional and marketing materials, including YouTube advertisements, hold music, website splash page, TV and/or radio ad campaigns, corporate and/or training video music, animation, etc.
These three examples illustrate how your custom crafted Sonic Signature can be adapted to various music genres and/or moods to fit the moment and still be musically consistent with the brand.
Ready to build something together?
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