Now is the time to reflect and perfect
While the coronavirus pandemic presents businesses with countless novel challenges, this new normal also provides the perfect opportunity to look back at your brand strategy and make thoughtful decisions for the future.
Whether you’re overrun with orders or you’re slowing production and sales in response to the pandemic, this is the ideal time to double down on your brand positioning in your market and to consider, among other things, how sound and music play a role in reaffirming that desired position. Questions to ask yourself when taking stock of your brand’s sonic identity include:
- Is it consistent with my brand values?
- Are the sonic themes associated with my brand unique and original?
- Do my music and sounds leave a memorable imprint on my customers?
As sonic branding strategists, OJC is pleased to offer you an audio brand audit, to help you define your audio ecosystem and reflect on how sound can be used to engage your audience, provide useful context for your products and brand, and express a unique and captivating brand identity.
And before you ask, YES, it is free of charge!