Boston Veterinary Clinic
The Challenge — Celebrate a special bond through sound
Boston Veterinary Clinic is a state-of-the-art center for compassionate, fear-free veterinary care. It prides itself on its quality patient care and relationship-focused approach toward clients.
Since opening its doors in 2014, the clinic has grown rapidly to 3 locations across Greater Boston.
With this rapid growth came a desire to uplevel its brand. Boston Veterinary Clinic understood the importance of connecting with its clients on a human level. The clinic reached out to OJC Artisan of Sound to implement a musical strategy to carry the brand forward while staying true to its relationship-focused roots.
Our Solution — Rich layers of companionship and care
Through a truly unique composition, we explored the intricate relationship between humans and their four-legged companions, articulating a powerful and enduring bond.
We incorporated string instruments for their rich harmonics and warm sounds. Their texture and timbre reassure and comfort, highlighting the clinic’s constant care and fear-free techniques that the practice was built upon.
To balance these warm and rich harmonics, we layered plucky and high-pitched sounds along with an active tempo to illustrate innovation, expertise and energy, the cornerstones of the clinic’s working environment.
The Result: A bright future for a growing brand
OJC is collaborating with Boston Veterinary Clinic on its first ad campaign, set to be broadcast locally across Greater Boston.
The brand will also debut its sonic theme in conjunction with the launch of its new podcast series, “Tails from the City”.