Learn How to Maximize Your Marketing ROI With a Signature Sound You probably know that brand assets are the distinguishing characteristics of a brand that make…Olivier Jamin ChangeartDecember 3, 2021
Learn Music: A Direct Pathway Into Human Emotions We are musical being. Music is a form of expression that binds us in a…Olivier Jamin ChangeartMay 25, 2021
Learn Making Sense of Sensory Branding Twenty years ago, I visited New York City for the first time. Among all the…Olivier Jamin ChangeartMarch 24, 2021
Learn Can music make our food taste better? Holidays are a time for indulgence. Of course, this means we’re likely all eating much…Olivier Jamin ChangeartDecember 16, 2020
Learn The defining sounds of fear and panic It’s no secret that music has the power to tap into brain circuits that control…Olivier Jamin ChangeartOctober 29, 2020
Learn What does a credit card sound like? Sonic branding is still in the US a fairly new concept and since I launched…Olivier Jamin ChangeartJuly 2, 2020