You probably know that brand assets are the distinguishing characteristics of a brand that make…

We are musical being. Music is a form of expression that binds us in a…

Twenty years ago, I visited New York City for the first time. Among all the…

Holidays are a time for indulgence. Of course, this means we’re likely all eating much…

It’s no secret that music has the power to tap into brain circuits that control…

Sonic branding is still in the US a fairly new concept and since I launched…